Nancy Lee has more than 30 years of professional marketing experience, with special expertise in Social Marketing, the proven discipline for behavior change for social good.
She is president of Social Marketing Services, Inc., in Seattle, Washington, a strategic advisor for social marketing campaigns at C+C, a communications and PR firm in Seattle, and a teaching associate at the University of Washington, where she has taught social marketing in the MPA and has been a guest lecturer in public health programs. She also teaches an online Professional Certificate course for the International Social Marketing Association.
With more than 30 years of practical marketing experience in the public and private sectors, Ms. Lee has held numerous corporate marketing positions, including vice president and director of marketing for Rainier Bank, Washington State’s second-largest bank, and director of marketing for Seattle Children’s Hospital.
She has consulted with more than 100 nonprofit organizations and has participated in the development of more than 200 social marketing campaign strategies for public sector agencies. Clients in the public sector include the Centers for Disease Control and Prevention (CDC), Environmental Protection Agency (EPA), Washington State Department of Health, Office of Crime Victims Advocacy, county Health and Transportation Departments, Department of Ecology, Department of Fisheries and Wildlife, Washington Traffic Safety Commission, City of Seattle, and Office of Superintendent of Public Instruction.
She has co-authored 13 books on Social Marketing, 10 with Philip Kotler, and has contributed numerous articles to professional journals including the Stanford Social Innovation Review, Social Marketing Quarterly, Journal of Social Marketing, and The Public Manager.
She is President of the Pacific Northwest Social Marketing Association (PNSMA) and serves on the Board of the International Social Marketing Association, as well as the Social Marketing Association of North America. (SMANA).